Do I Need a Website for My Small Business?

Do I Need a Website for My Small Business? And Many Other Small Business Website Questions Answered

Table of Contents

Below we will answer this question and the following:

  • What is the value of a small business website?
  • What needs to be on the website?
  • What questions do customers want answered on my website?
  • What website fixes do you do and what are the most common fixes?
  • How does my website help my business?
  • What are the aspects of a strong business website?
  • BONUS: Your website is your first employee.
  • BONUS: Don’t give your customers a wedgie!

A Website Should be One of the First Steps in your Business

In my mind (and maybe I’m biased) when I think about starting a business, my first steps are:

1. Establish the business (sole proprietor, LLC, etc.)
2. Open a business bank account
3. Get a website up.

At that point you are official: you have an EIN, you can take payments, and you have a homebase for your business.

The Value of Having a Website Early in your Business

A website is important to have early because if you pitch to someone and they’re interested, they’ll want to:

  • Learn more about you
  • Learn more about your product/service
  • See your portfolio
  • Read testimonials
  • Assess your credibility
  • See what makes you different from the competition.

A strong website should tell them all of those things (content), be easy to use (user experience) and look great (design).

Your Website is the Foundation of your Sales and Marketing

A website is the first step in your digital presence and digital marketing journey. A strong website is imperative as a foundation for your in-person and digital marketing and sales funnel. If you have a good pitch or good marketing, but if your website is nonfunctional, ugly, or it doesn’t answer the lead’s questions they need answered, then the sale stops there.

Sales and Marketing Should be Effortless, Like a Water Slide

The sales and marketing funnel needs to be effortless and smooth like a water slide, and a bad website is like hitting a dry spot on the slide. They won’t try that slide again.

What Fixes are Needed on a Website?

The fixes I see a lot of need for are usually obvious function or design issues, like a button doesn’t work, text or graphics are noticeably out of place, etc. Beyond that we can take a strategic look at if the website does what you need it to.

Your Website is your First Employee

Your website is really your first employee. Remember that. Business owners “hire” websites to do many different things: provide customer support, generate leads, make sales, answer questions, direct customers to a brick and mortar, lead customers further down the funnel by getting them to sign up for a free trial or newsletter, etc.

GET STARTED

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Features

Analytics

E-commerce

Blog Setup

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1

Database

- +
1

Advanced Form (Like this one)

Schedule Online/Calendar Integration

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How can we help?

New Website

Website Redesign

Website Fix(es)

Monthly Maintenance:
Updates, Speed optimization,
SEO optimization, Content updates,
Backups, Training

Add Feature(s):
- Advanced form
- Calendar/schedule integration
- Digital business card
- Digital brochure

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Website Fix(es)

Common fixes include: Button(s) not working, links not working, website hack, things are suddenly messed up, etc.

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Website Redesign

WordPress

Wix

Squarespace

Other

Google Sites, Drupal, etc.

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Add New Features





Please describe the feature(s) you want added to your website.

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Monthly Maintenance

Monthly cost: $[variable-1]










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Design

Mobile

Responsive (Mobile & Desktop)

Desktop

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CMS (Website Builder)

WordPress

Wix

Shopify

Squarespace

Webflow

No Preference

No preference is perfectly fine. If you need help choosing a CMS, read more here.
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Last details


The typical small business website starts with 3 pages. Often a Homepage, Services page, and Contact page.





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Final Step

Your investment* is:

*Note: Half is due at start and half will be due at time of project completion.

Your monthly charge for maintenance is: $[variable-1]


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